Do you know where your customers are right now? Do your customers know how to find you? More and more, customers are making their purchase decisions while they are out and about. If you had a customized car wrap for your business, your advertising message could be there with them.
Staying Front of Mind with Consumers on the Move
An increasing number of purchasing decisions are made by consumers who are away from home. As consumers live and shop more in the moment, marketers need fresh ways to reach them. Purchasers today consult their smartphones to locate nearby retailers and compare products while in store. To be front of mind with these consumers, you need to have an online presence, and you need to be front and center when they are away from home.
Custom livery wraps for your company’s fleet are an incredibly effective way to carry your message to customers throughout the day. Purchasing billboard space along a busy thoroughfare is costly. Having a logo-wrapped business fleet will successfully put your vehicles to work, even when they are stuck in traffic.
Picture of Fedex Express vehicle. Source: benzinga.com
Use Out-of-Home Advertising to Catch Your Customers’ Attention
Along with digital advertising, out-of-home (OOH) advertising it taking up a bigger piece of marketing budgets each year. If you were not convinced that outdoor advertising was important to your business’ marketing strategy before the recent Pokémon Go craze, you should be convinced now. Retailers who were fortunate enough to be near a popular Poke Stop were able to cash in on a steady stream of new customers. Other marketers are finding their own way to catch on to the craze.
Now is the time to be proactive with your marketing. Rather than waiting for your increasingly mobile customers to find you, find and reach them with custom graphics for your commercial vehicle.
Poke Stops aren’t the only thing that brings people together. Festivals, football matches, parades, and conventions are all places where your customers are gathered. With a vinyl car wrap promoting your business, you can reach these customers by bringing your advertising to them. Just find a nearby parking space and put your vehicle to work.
Car Wraps Provide Advertising Flexibility for Your Fleet
The team at Twiisted Media can help you to create a custom commercial vehicle wrap displaying your logo and contact information, making it easy for your customer to connect with you while they are on the go. A complete wrap for your fleet vehicles will preserve their original paint and communicate your brand to every passerby. With a partial wrap, you can brand each of your company vehicles with your logo. A partial wrap is also a great way to advertise a short-term promotion or seasonal event. When you are ready for a change, your car’s wrap can be easily removed and replaced.
Today’s marketers know that to be effective, you have to stay nimble. A billboard advertisement may only reach customers once a day. When you wrap your car, you have a movable billboard that can reach customers throughout the day.
This month, every business wanted to be where the Pokémon were found. Next month, where will your customers be? Wherever they are, you can be there too with a custom commercial vehicle wrap for your business fleet.