Business Cards V.S. Posters – Which one Works Better for Your Business?

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It’s an age old debate that has never come to any final conclusion. Do you really need business cards or posters to promote yourself or your business? Well, as it turns out, there is still a need for these marketing tools and here is why:

Why Business Card?

In the digital information age something as basic as a business card may seem old school. In fact, that 3.5-inch by 2-inch piece of heavy duty paper is still you best opening line regardless of what a survey from the University of Kansas says.

In 2013 2,400 staff and faculty members there were asked how many of them handed out 10 or less business cards per month. A total of 60% of the respondents said they did. Surprisingly, only 9% indicated they had handed out more than 25 cards in a month.

While that may sound as if the business card is dead, the survey also shows that they are still relevant. Nobody said they no longer use them at all.

Here are the four reasons why you still need business cards:

1 – First Impression

The best way to cement a connection when introducing yourself to a new contact is with a business card. It contains all your important contact information on a handy little card that can be filed away for future reference. In fact, business cards are still expected by contacts you will make during business hours and they give you legitimacy and credibility.

2 – Direct Marketing

As you never know when an opportunity will present itself to promote yourself, business cards are easy to keep with you at all times. Plus, there is no better form of direct marketing than face-to-face and a business card combined with a handshake is still your best bet.

3 – Brand Builder

What better way to establish your company/service brand than with a business card? To address the high-tech contacts a QR code and links to all social media streams should appear on the card along with your logo, slogan and contact information. It’s a mini advertisement you hand out whenever you need to.

4 – Affordable

If you still think you don’t need business cards consider this: they are the cheapest marketing tool you will ever purchase. If you compare the cost of production of business cards to press kits, product samples, radio or newspaper advertising you will quickly see the value of business cards to your business.

The Bottom Line

Sure, everything seems to be heading to the world of digital marketing but what you should remember is this: not all of your customers or contacts will be computer-literate. Many will not use social media and others will ignore or block online advertising pop-ups or use other filters when online. That’s where traditional marketing methods – like the business card – will continue to be king.

Why Posters?

They’re big and seem to be in your face in places where many people gather. They are smaller than billboards and still carry a message of an event, concert or activity. But are posters still relevant in the digital age?

There is no denying that posters continue to be effective – according to a study conducted in 2005 comparing computer screen text to printing text. Alshaali & Varshney found that the average person reads computer text between 20 and 30-percent slower than printed text. The study also showed that a website will be skimmed over in as little as 15-seconds where printed copy – on paper or poster stock – will be slowly absorbed as the reader becomes engaged with the message.

Here are four reasons to use posters in your marketing/promotional tool kit:

1 – Target Marketing

Say you are promoting a new band. You can select the precise locations where the demographic you are trying to reach frequents and place your posters there. Or you can just post them in high traffic locations with ease. Try putting a billboard in an apartment lobby or company elevator.

2 – Easy To See

Posters are a great visual medium to get across a message or idea. Unlike radio or television where the message works better through repetition, a powerful visual on a poster will cause the average person to look directly at it longer which assists in getting that message inside their heads.

3 – Produce Response

In the case of posters promoting events and activities, with the right call to action, clearly easy to read and understand, they produce results. Billboards fail as people are often whizzing by them on their way to somewhere else. Posters engage readers who have time to read and understand the message they contain.

4 – Affordable

The costs associated with posters are far less than any other traditional form of advertising including newspaper and radio. Plus, the time it takes from the original design phase to the final printing is far less as well which means you can start promoting your event much faster.

The Bottom Line

Movie theatres still use posters to promote upcoming shows. Night clubs still use posters to advertise live concerts. Why do you think that is? It’s because they still work and they will work for you as well.

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Stand Out This Summer with Twiisted Media’s Outdoor Displays

Summertime in British Columbia means festivals, events, and farmers’ markets. The region offers a full season of places to go and things to do. With all the different places to see and be seen, we know that our area vendors have plenty of work to keep them busy. We’re here to help. Twiisted Media offers a full array of print and display services. We can help you craft a special single-event display or a full set of media materials that you can rely on to stand out from the crowd all summer long.

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Stand Out From the Crowd

If you are planning to participate in an event this summer in Richmond, be sure to check the city’s website for details on permits and planning. Then, give us a call to get started on your custom display. Our skilled designers and print staff can create displays that will make your booth or tent the go-to location for any event. We can even wrap your car, van, or truck with your branded logo so everyone will know when you’ve arrived on the scene.

Do you sell artisan crafts or farm goods at area farmers’ markets? Here are some examples of Twiisted Media produced tents and displays that are lightweight and easy enough for you to use every weekend, all summer long. A branded tent, flags, and fabric wall will offer your customers much-valued shade and help them find you each week. Let our design team help you create a unique logo that communicates exactly what makes your product special. We’ve recently added more fabric walls printing capabilities to our mix. If you are in the mood to go big, Twiisted Media can print your brand on a giant flag that no one can miss.

Keep the Communication Going

Once we’ve created your image, you can use it on not only your event structures but also for business cards and brochures. A great way to continually keep your brand front of mind with your customers is to print a full summer schedule. We’ll help you create a single page card that lists where you’ll be, and when, all summer long. That way, the next time your customer asks, “I wonder if my favorite vendor will be there?” they’ll have the answer. Use your cards, brochures, and flyers to direct your loyal customers to your website, Facebook page, or Twitter account so they will know just where to find you.

Showcasing You and Your Event

If you are hosting or promoting an event, Twiisted Media can help you prepare a full package. Our print shop can design and produce posters, tickets, maps, and brochures. Whatever you have planned, we’re your promotion team. Large or small, your business and event are special. Our team knows how important it is to let your customers know when and where to find you. And now, you know where to find us. Let’s work together to make this summer your best event season ever!

It’s Time to Get Your Supercar or Luxury Car Dressed for the Diamond Rally

If you’ve enrolled to participate in this year’s Luxury and Super car Diamond Rally, time is almost up to find the right outfit for your car. This year’s Diamond Rally is the weekend of May 14. Do you know what your car is going to wear? Custom car graphics let you show your distinctive style at an event filled with distinctive cars.

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Rally for Good

The Diamond Rally is a fabulous annual event that combines a great scenic drive with even greater causes. Invited supercar and luxury car participants will travel the Sea to Sky Highway #99 from Vancouver to Whistler. The Diamond Rally Charity Challenge allows teams to show support for their favorite charity along the way. To join in the Charity Challenge, participants are asked to make a donation or raise funds to be paid directly to the charity of their choice. The team can then have a custom decal created for their charity and display the emblem on their car during the rally. Corporate driving teams may also display the decals of corporate sponsors. Of course, every super or luxury car will have its own individual look on display as well.

Looking good—while doing good—will have its reward at this event. Trophies will be awarded for the Best Livery/Decal for both corporate and private participants. Twiisted Media is proud to be an official supplier of corporate and charity decals for this year’s Diamond Rally. We are up to the challenge and ready to help you create a custom livery wrap or decal that will catch the judges’ eyes. Just contact Jeremy at jeremy.chan@twiistedmedia.com or 604-779-7792 to get started on your design.

Need inspiration?

In September, Twiisted Media was awarded the Best Commercial Livery Award at the Luxury and Supercar Weekend. Here’s the winning entry created for Exit Canada.

You can view more of last year’s Diamond Rally superstars at the rally’s official Instagram page.

See the Show

If you aren’t able to participate in this year’s Diamond Rally, don’t miss the chance to see some really exquisite-looking cars and wraps over the weekend. Before the rally begins, teams can mingle and check out the competition in Vancouver. On Saturday, the rally will stop at Chances Gateway Casino and Pemberton Airport. Finally, on Sunday, May 15th ,you can test drive select dealers’ luxury or supercars at Fairmont Chateau Whistler or the Four Seasons Hotel. You can bet you’ll find lots of fellow supercar and luxury car drivers and fans along the Sea to Sky Highway #99 all weekend long.

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Ready to Wrap?

You don’t have to have a supercar or a luxury car to drive in style. Twiisted Media can help you create a vinyl car wrap for your personal or commercial vehicle that reflects your very unique style. From single decals to full car wraps, logos to color changes, you will be amazed at the way a new graphic design can change the look of your vehicle. If you are tired of your car’s old look, we’d love to help you make a fresh statement with a new vinyl wrap.

Tips to Make Your Commercial Car Wrap Last

Commercial car wraps are a fast and effective way to make a lasting impression for your business whatever its size. To make your vehicle’s impression last as long as possible, provide proper care and maintenance to your car’s wrap. Your custom vehicle wrap can last anywhere from 5 to 7 years with proper maintenance. Taking good care of your wrap will maximize its useful lifetime. If you are looking for car wraps in Richmond, our professional team can install your wrap and instruct you on how to maintain it properly.

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Care and Maintenance of Your Vinyl Vehicle Wrap

To take care of your wrapped vehicle, clean the exterior regularly. Just like with a painted finish, dirt left on the vehicle will degrade the coating over time so regular cleaning is essential. Inspect your vehicle frequently for particularly damaging grime such as bird droppings or tree sap. 3M advises that you protect your vehicle’s wrap by storing it indoors or under cover to avoid sun and other environmental damage. As the saying goes, “An ounce of prevention is worth a pound of cure.”

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Avoid Harsh Chemicals

Some cleansers contain ingredients that can damage your commercial vehicle wrap’s finish. Don’t use cleansers containing harsh chemicals on your wrap and always rinse your vehicle with lots of water after washing. In particular, don’t expose your car’s wrap to cleansers that are oil based or contain acetones, citrus, thinners, M.E.K., or toluene. Never use brushes or cleansers containing abrasives on your car’s vinyl wrap. Avery Dennison’s Graphics Solutions further recommends that you always spot check any cleanser in an inconspicuous spot before using it on your entire vehicle.

Waxes too can contain harmful ingredients that can cause damage or stains.  Avoid petroleum based waxes, waxes with abrasives, or colored waxes.

Apply a Gentle Touch

You may wash your vehicle using a touch less car wash, by hand, or with a power washer. However, if you do use a power washer you should keep the power and temperature settings low. This article at Sign Digital Graphics offers some great tips for power washing truck fleets. Whatever method of washing you use, care should be taken not to snag the edges or angles of your vehicle’s wrap. Any peeling, snag, or tear should be repaired right away. Otherwise, the force of wind pressure will rip the tear even further the next time you drive your vehicle.

Matte and Textured Vehicle Wrap Care

If your vehicle’s commercial wrap is textured or has a matte finish, follow the manufacturer’s instructions for cleaning. Waxes may adhere to a matte or textured finish unevenly and alter its appearance. For a textured wrap, you need to not only avoid waxes and polishes but also cleaning agents that include these ingredients as an additive. Scratches and swirls on a matte finish are difficult to repair or remove, so always use premium microfiber cloths. When selecting a detergent or finishing product, use one made by 3M or other manufacturers designed specifically for the care of matte finishes.

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If your vehicle is already wrapped, or you are thinking of joining the trend, these tips will help you get the most from your investment. We look forward to helping you too!