Business Cards V.S. Posters – Which one Works Better for Your Business?

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It’s an age old debate that has never come to any final conclusion. Do you really need business cards or posters to promote yourself or your business? Well, as it turns out, there is still a need for these marketing tools and here is why:

Why Business Card?

In the digital information age something as basic as a business card may seem old school. In fact, that 3.5-inch by 2-inch piece of heavy duty paper is still you best opening line regardless of what a survey from the University of Kansas says.

In 2013 2,400 staff and faculty members there were asked how many of them handed out 10 or less business cards per month. A total of 60% of the respondents said they did. Surprisingly, only 9% indicated they had handed out more than 25 cards in a month.

While that may sound as if the business card is dead, the survey also shows that they are still relevant. Nobody said they no longer use them at all.

Here are the four reasons why you still need business cards:

1 – First Impression

The best way to cement a connection when introducing yourself to a new contact is with a business card. It contains all your important contact information on a handy little card that can be filed away for future reference. In fact, business cards are still expected by contacts you will make during business hours and they give you legitimacy and credibility.

2 – Direct Marketing

As you never know when an opportunity will present itself to promote yourself, business cards are easy to keep with you at all times. Plus, there is no better form of direct marketing than face-to-face and a business card combined with a handshake is still your best bet.

3 – Brand Builder

What better way to establish your company/service brand than with a business card? To address the high-tech contacts a QR code and links to all social media streams should appear on the card along with your logo, slogan and contact information. It’s a mini advertisement you hand out whenever you need to.

4 – Affordable

If you still think you don’t need business cards consider this: they are the cheapest marketing tool you will ever purchase. If you compare the cost of production of business cards to press kits, product samples, radio or newspaper advertising you will quickly see the value of business cards to your business.

The Bottom Line

Sure, everything seems to be heading to the world of digital marketing but what you should remember is this: not all of your customers or contacts will be computer-literate. Many will not use social media and others will ignore or block online advertising pop-ups or use other filters when online. That’s where traditional marketing methods – like the business card – will continue to be king.

Why Posters?

They’re big and seem to be in your face in places where many people gather. They are smaller than billboards and still carry a message of an event, concert or activity. But are posters still relevant in the digital age?

There is no denying that posters continue to be effective – according to a study conducted in 2005 comparing computer screen text to printing text. Alshaali & Varshney found that the average person reads computer text between 20 and 30-percent slower than printed text. The study also showed that a website will be skimmed over in as little as 15-seconds where printed copy – on paper or poster stock – will be slowly absorbed as the reader becomes engaged with the message.

Here are four reasons to use posters in your marketing/promotional tool kit:

1 – Target Marketing

Say you are promoting a new band. You can select the precise locations where the demographic you are trying to reach frequents and place your posters there. Or you can just post them in high traffic locations with ease. Try putting a billboard in an apartment lobby or company elevator.

2 – Easy To See

Posters are a great visual medium to get across a message or idea. Unlike radio or television where the message works better through repetition, a powerful visual on a poster will cause the average person to look directly at it longer which assists in getting that message inside their heads.

3 – Produce Response

In the case of posters promoting events and activities, with the right call to action, clearly easy to read and understand, they produce results. Billboards fail as people are often whizzing by them on their way to somewhere else. Posters engage readers who have time to read and understand the message they contain.

4 – Affordable

The costs associated with posters are far less than any other traditional form of advertising including newspaper and radio. Plus, the time it takes from the original design phase to the final printing is far less as well which means you can start promoting your event much faster.

The Bottom Line

Movie theatres still use posters to promote upcoming shows. Night clubs still use posters to advertise live concerts. Why do you think that is? It’s because they still work and they will work for you as well.

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Graphic Design Trends For Walls

In an office or home a large wall is really nothing more than a huge canvas waiting for personality to fill it up. Typically that means a couple of coats of paint to fit into the overall theme of the room or business setting. But thanks to modern digital print technology walls are far more than just places to cover up in paint.

Imagine the blank wall that spans across the width of your living or working space as a giant mural. With media wall printing this can easily be achieved transforming that otherwise flat space into an interesting visual that makes the entire room come alive.

Photorealistic Wall Murals

Depending on the mood you are trying to create, the graphic design of a wall mural cannot be beat for a realistic transformation. Photorealistic murals are a large reproduction of a landscape, scene, view or any other stunning site that produces an impact.

A doctor’s office waiting room wall could have a waterfall fill it from edge to edge to calm patients waiting their turn to be seen. A hectic business office could have a large cityscape stretched across the room to fit in with the movement within the room.

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Wallpaper Murals

The versatility of wallpaper murals makes them a great choice for a redecorating project without the expense of paint and supplies. They are available in various materials and have many different designs and patterns to choose – ranging from animals to scenes.

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Full Size Wall Art

Media wall printing can create a piece of artwork to perfectly fit the size of your wall. It can be printed on canvas, paper or directly on the wall. A hand-painted piece of wall art will require slightly more maintenance than a print, but will give a room a personalized touch.

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Wall Decals

Another innovative form of graphic design for a wall is in the form of decals. They come in various packages with themes to them where you would apply them however you wish on a wall. The peel ‘n’ stick nature of the decals makes them reusable and removable.

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Still Need Some Inspiration?

So you don’t have an office space with a huge wall. You still have walls in your home and regardless of their size, wall murals can bring character into your home. Not only will a large wall become a focal point in the room, the right mural can make a smaller room look bigger.

Living Room Wall Treatments

House not big enough for a fireplace or just too small? With the right media wall printing you can have a jungle scene, winter landscape or cozy fireplace to curl up to setting the mood without the extra work required. Living rooms can be completely transformed with the right mural.

Bedrooms Convert Easily

You can use a bedroom wallpaper mural to substitute for a headboard, cover the walls with large digital photorealistic murals of trees or a bubbling brook to allow you a place to relax indoors. For children, the bedroom ceiling could have a sky mural on it to help them fall asleep.

Contact Us For Details

As you can see, graphic design elements can take many shapes and formats and is not always just about advertising services or products. At Twiisted Media we can create wall decals and media wall printing products to change the look of any wall, any size. Call or e-mail us today.

Catch Your Busy Customers’ Attention with a Custom Car Wrap

Do you know where your customers are right now? Do your customers know how to find you? More and more, customers are making their purchase decisions while they are out and about. If you had a customized car wrap for your business, your advertising message could be there with them.

Staying Front of Mind with Consumers on the Move

An increasing number of purchasing decisions are made by consumers who are away from home. As consumers live and shop more in the moment, marketers need fresh ways to reach them. Purchasers today consult their smartphones  to locate nearby retailers and compare products while in store. To be front of mind with these consumers, you need to have an online presence, and you need to be front and center when they are away from home.

Custom livery wraps for your company’s fleet are an incredibly effective way to carry your message to customers throughout the day. Purchasing billboard space along a busy thoroughfare is costly. Having a logo-wrapped business fleet will successfully put your vehicles to work, even when they are stuck in traffic.

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Picture of Fedex Express vehicle.  Source: benzinga.com

Use Out-of-Home Advertising to Catch Your Customers’ Attention

Along with digital advertising, out-of-home (OOH) advertising it taking up a bigger piece of marketing budgets each year. If you were not convinced that outdoor advertising was important to your business’ marketing strategy before the recent Pokémon Go craze, you should be convinced now. Retailers who were fortunate enough to be near a popular Poke Stop were able to cash in on a steady stream of new customers. Other marketers are finding their own way to catch on to the craze.

Now is the time to be proactive with your marketing. Rather than waiting for your increasingly mobile customers to find you, find and reach them with custom graphics for your commercial vehicle.

Poke Stops aren’t the only thing that brings people together. Festivals, football matches, parades, and conventions are all places where your customers are gathered. With a vinyl car wrap promoting your business, you can reach these customers by bringing your advertising to them. Just find a nearby parking space and put your vehicle to work.

Car Wraps Provide Advertising Flexibility for Your Fleet

The team at Twiisted Media can help you to create a custom commercial vehicle wrap  displaying your logo and contact information, making it easy for your customer to connect with you while they are on the go. A complete wrap for your fleet vehicles will preserve their original paint and communicate your brand to every passerby.  With a partial wrap, you can brand each of your company vehicles with your logo. A partial wrap is also a great way to advertise a short-term promotion or seasonal event.  When you are ready for a change, your car’s wrap can be easily removed and replaced.

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Stay Nimble

Today’s marketers know that to be effective, you have to stay nimble. A billboard advertisement may only reach customers once a day. When you wrap your car, you have a movable billboard that can reach customers throughout the day.

This month, every business wanted to be where the Pokémon were found. Next month, where will your customers be? Wherever they are, you can be there too with a custom commercial vehicle wrap for your business fleet.

Commercial car wrapping

Commercial car wrapping allows you to apply a vinyl film wrap to trucks, trailers, cars, vans and utility vehicles as a type of portable advertising. Whether the vehicle is on the highway or stopped on a side road, potential clients will see your message or organization logo.  Commercial car wrapping is a simple and successful method of promotion that will deliver your message to your target market. Commercial car wrapping can be thought of as a type of visual viral marketing.  Using a car wrap on your vehicle is an excellent way of getting your message across. Because it is easily changeable, if your custom wrap message is not getting the results you expected, you can switch to a new wrap and no lasting damage will be done to your vehicle.

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Car Wrap

A premium commercial car wrap that adds dazzling graphics, sparkling colours and fantastic special effects to a vehicle will attract the attention of your potential customers. A commercial car wrap is an investment that can yield results for years and that is good news for your business. Our professional installers will make sure that your commercial car wrap will look amazing, with high-quality workmanship that will endure the harshest of weather conditions. A high-quality car wrap emulates a unique custom paint job without causing any damage to the paintwork underneath the wrap.

If you need to increase your promotional efforts but your budget does not allow TV or web advertisements, a business vehicle wrap can offer you an excellent rate of return (ROI). A single vehicle wrap produces up to 70,000 impressions daily. An investment in commercial car wrapping is are more financially prudent than purchasing print promotions, radio adverts or running TV adverts. An average commercial vehicle wrap of $2,500 will cost $42 per month over a 5 year period.  In comparison, you could spend $50 per month on traditional advertising methods that will have far less reach. Vehicle advertising using commercial wraps can superbly increase your brand awareness in Canadian markets. If you drive your wrapped vehicle in an area where billboard adverts cost $10,000 per month, then you will achieve fantastic, cost-effective advertising.

A customized commercial car wrap is an amazing addition to your promotional toolkit and a striking mobile advertisement for your company. Changing the look of a commercial car has never been easier or more cost-effective for your business. Repainting a vehicle can lower the vehicle’s value. By using a commercial car wrap instead, you can change the look and colour of your car as many times as you like without affecting its value. If you want to change your company’s brand image or the message you wish to portray, then a commercial car wrap is the perfect solution. Your entire fleet of commercial cars, trucks and trailers can be changed as many times as you like.

Increase Brand Recognition with Vehicle Wrapping

As a business owner, there are many ways to market your brand or product. However, if you are looking for the best way to turn heads and leave a lasting impression on people, then you might want to consider vehicle wrapping. Advertising on your vehicle is known to be one of the most cost-effective marketing tools.

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What is Vehicle and Livery Wrap?

A livery wrap is simply a mobile billboard that can connect with customers in a unique way. It is installed on a vehicle and helps promote your business by simply displaying a colorful and attention-grabbing graphic. The wrap can cover the entire vehicle or simply a portion of it. Printed in full color, vehicle wrapping is very eye-catching and will not damage your vehicle, but rather turn your cars into a work of art. Plus, you can easily remove the wrap if necessary.

Whether you are planning a big event or simply want to wrap your company vehicles, you are sure to catch the attention of many passersby. livery design has proven to be a very effective way to advertise.

How Do I Get a Vehicle Wrapping?

If you are in the market for high-quality and affordable livery design and wrap, you want to work with a company that has extensive experience turning a standard vehicle into a work of art. Twiisted Media is one of the leading livery wrap companies. As an award-winning design company, Twiisted Media has helped many businesses, both large and small, publicize their brand using livery wraps.

The creative team at Twiisted Media can guide you through the design process to help your vision come to life. Whether you want to promote a new product or service, or simply want to bring attention to your business, they can help create a design that will capture the attention of thousands both on and off the road. Once your design is complete, their skilled technicians will transform your vehicle or livery with your new high-quality wrap.

If you are looking for a way to stand out from the competition and match up to large companies, don’t look any further, a vehicle wrapping is the way to go. At Twiisted Media, they have the resources and expertise to create the custom livery wraps you need for your business. To learn more about their wrap services, visit their website today at http://twiistedmedia.com/