Business Cards V.S. Posters – Which one Works Better for Your Business?

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It’s an age old debate that has never come to any final conclusion. Do you really need business cards or posters to promote yourself or your business? Well, as it turns out, there is still a need for these marketing tools and here is why:

Why Business Card?

In the digital information age something as basic as a business card may seem old school. In fact, that 3.5-inch by 2-inch piece of heavy duty paper is still you best opening line regardless of what a survey from the University of Kansas says.

In 2013 2,400 staff and faculty members there were asked how many of them handed out 10 or less business cards per month. A total of 60% of the respondents said they did. Surprisingly, only 9% indicated they had handed out more than 25 cards in a month.

While that may sound as if the business card is dead, the survey also shows that they are still relevant. Nobody said they no longer use them at all.

Here are the four reasons why you still need business cards:

1 – First Impression

The best way to cement a connection when introducing yourself to a new contact is with a business card. It contains all your important contact information on a handy little card that can be filed away for future reference. In fact, business cards are still expected by contacts you will make during business hours and they give you legitimacy and credibility.

2 – Direct Marketing

As you never know when an opportunity will present itself to promote yourself, business cards are easy to keep with you at all times. Plus, there is no better form of direct marketing than face-to-face and a business card combined with a handshake is still your best bet.

3 – Brand Builder

What better way to establish your company/service brand than with a business card? To address the high-tech contacts a QR code and links to all social media streams should appear on the card along with your logo, slogan and contact information. It’s a mini advertisement you hand out whenever you need to.

4 – Affordable

If you still think you don’t need business cards consider this: they are the cheapest marketing tool you will ever purchase. If you compare the cost of production of business cards to press kits, product samples, radio or newspaper advertising you will quickly see the value of business cards to your business.

The Bottom Line

Sure, everything seems to be heading to the world of digital marketing but what you should remember is this: not all of your customers or contacts will be computer-literate. Many will not use social media and others will ignore or block online advertising pop-ups or use other filters when online. That’s where traditional marketing methods – like the business card – will continue to be king.

Why Posters?

They’re big and seem to be in your face in places where many people gather. They are smaller than billboards and still carry a message of an event, concert or activity. But are posters still relevant in the digital age?

There is no denying that posters continue to be effective – according to a study conducted in 2005 comparing computer screen text to printing text. Alshaali & Varshney found that the average person reads computer text between 20 and 30-percent slower than printed text. The study also showed that a website will be skimmed over in as little as 15-seconds where printed copy – on paper or poster stock – will be slowly absorbed as the reader becomes engaged with the message.

Here are four reasons to use posters in your marketing/promotional tool kit:

1 – Target Marketing

Say you are promoting a new band. You can select the precise locations where the demographic you are trying to reach frequents and place your posters there. Or you can just post them in high traffic locations with ease. Try putting a billboard in an apartment lobby or company elevator.

2 – Easy To See

Posters are a great visual medium to get across a message or idea. Unlike radio or television where the message works better through repetition, a powerful visual on a poster will cause the average person to look directly at it longer which assists in getting that message inside their heads.

3 – Produce Response

In the case of posters promoting events and activities, with the right call to action, clearly easy to read and understand, they produce results. Billboards fail as people are often whizzing by them on their way to somewhere else. Posters engage readers who have time to read and understand the message they contain.

4 – Affordable

The costs associated with posters are far less than any other traditional form of advertising including newspaper and radio. Plus, the time it takes from the original design phase to the final printing is far less as well which means you can start promoting your event much faster.

The Bottom Line

Movie theatres still use posters to promote upcoming shows. Night clubs still use posters to advertise live concerts. Why do you think that is? It’s because they still work and they will work for you as well.

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BLIK’s Large Wall Panels Can Bethe Next Big Game Changer in the Style of a Room

The four walls of any space play an important role in creating a unique impression. This is why it is important to decorate those walls with love. There is no point leaving your room lifeless. Your walls would look beautiful,and the room would feel different if you use a wall decal. Wall decals give you the chance to make any surface more fun, stylish and luxurious. Not to forget, when you plan to transform your spaces, you have the opportunity to express yourself through your walls. Would you agree?

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Plain Walls are Boring! Make Yours Fun!

Embrace the most popular, interesting and inexpensive wall ideas to give your room a mini-renovation. Just pick out the wall graphic that you like the most and brighten up your living room, dining room, bedroom or kitchen in no time and with no hassle! Try out wall decals, take them off and move them around without damaging your walls.

Bring Back your Spaces to Life with Wall Decals

While florals, delicate branches, quotes and graphic shapes have made their way onto walls, these days,BLIK’s much talked about oversized wall panels have become the inspiring treatments to help you think outside of the plain white box and revive the walls that surround you.

What is so special about BLIKWall Panels?

BLIK, the leading designer and maker of self-adhesive, removable wall and surface graphics, partnered with Neasden Control Centre aka Stephen Smith, a U.K. based artist and illustrator, to launch its first collection of wall panels.

Previously, Stephen Smith’s art has been exhibited internationally. And now, Smith’s original artwork on the large wall panels islaunched to make a bold home design statement.

These oversized graphic panels are similar to a wallpaper but without the mess. The panels are printed on eco-friendly, fabric-based material, are self-adhesive and do not require any sticky paste to install.Great! Isn’t it?

Fill a Wall with BLIK Wall Panels

Pick your favorite colorful collage of patterns, shapes and scribbles from thenine wall paneldesigns. Three of the wall panels are popular Neasden Control Center (NCC) designs from his collection of home goods with BLIK: NCC Leaf, NCC Purple Leaf and NCC Blues. While the other six NCC designs are new – NCC B&W, NCC Blue Horizon, NCC Pink Mountain, NCC Sun, NCC Overlap and NCC See Saw.

Each wall panelset from BLIK comes with three 36″ x 96″ panels, that, when hung on the wall, form a 6 feet x 8 feet mural. The only thing you might need is a partner to help a panel get aligned on your wall as these panels are long. Happy peel and stick!

Add personality and liveliness to your spaces with BLIK’s decorative artworks

What are you waiting for? It’s time tobring some color, pattern and graphic goodness to your home walls with BLIK wall panels available at Twiisted Media.

Paint the Walls Without Painting the Walls

There comes a time in the life of every home when it is time to do some updating. Often this involves a series of interior and exterior renovations. Usually these are brought about when thoughts of selling the home and moving into something bigger or to another town occur. Other times the updating process is to make a home more livable with a fresh look. One of the easiest and most affordable of these renovation updates is related to wall covering.

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Paint and stain has been the standard for many years. For the most part, the only choices available were solid colours and contrasting trim colours added some personality to a room. Over the years interior decorators looked to adding a more contemporary spin to walls and this opened the doors to various texture wall treatments. In today’s world the trend is moving away from textures and shifting into wall decals.

The Benefits of Using Wall Graphics

If the image that comes to mind when you hear the term ‘wall decals’ is of various stickers, then you are not far off the mark. However, the current style of wall graphics is very different from what you may picture in your mind and as a result, has many benefits for use in renovation projects.

1 – Affordability

Sets of wall decals come in themes and the packages of themed graphics are complete. For example, in a child’s nursery you could use a theme of clowns or animals and either cover a portion of a wall or the entire room at a fraction of the cost of several coats of paint.

2 – Flexibility

Wall graphics are easy to change. For example, if you used a clown or animal theme in your child’s nursery, once they grow to an age where the theme doesn’t seem to be as appealing you can change the decals to something else. This is far easier than a new paint job.

3 – Ease of Use

The best part of any kind of wall treatment using wall graphics is the ease in which they are to use. The vinyl patterns and decals peel on and peel off. They leave no marks and can be reused several times. This makes them a great investment that is simple to work with and to move around.

4 – Creativity Galore

Wall decals are not just in solid colours. They include various graphics and shapes that allow you to be as creative as you need to be to add personality to the wall you are treating. Imagine a wall in a solid colour of paint versus a wall covered with wall graphics of animals or clowns in a child’s nursery. Which one has the most personality? If you said the wall covered in decals you would be…right!

5 – Graphics Are Fun to Use

Okay, this should be a given. When you use decals to treat a wall you don’t need to lay out a drip cloth. You don’t have to remove or cover furniture in the room. You don’t have to wear your “working in the garden” clothes, nor do you need to keep the room well ventilated and countless other steps and procedures when using paint or stain. With wall graphics you just open the package and peel ‘n’ stick to a clean wall. You don’t like where you put that vinyl animal graphic? Peel it off and stick it on the wall somewhere else. It can’t be any easier and any less fun than that.